- PRODUCT:
- E-commerce
PROJECT OVERVIEW
Drucken is a Mexican furniture brand offering modern, modular office solutions through a fully customized Shopify e-commerce experience. The project aimed to create a clean, functional, and visually engaging online store that communicates the practicality and design of their flat-pack furniture.
PROJECT CHALLENGE
We needed to reflect the brand’s modern, user-friendly approach while presenting technical product details in a simple, appealing way. Since the furniture is modular and requires assembly, it was important to educate customers visually without overwhelming them. Balancing aesthetics, clarity, and conversion flow was key.
PROJECT SOLUTION
We designed a streamlined, content-first shopping experience that highlights each product’s modular features with intuitive visuals and clear specifications. Shopify’s capabilities were extended to support variant options and simplified checkout. The final site reinforces the brand’s identity while providing a smooth path from discovery to purchase.
